Sustainable tourism — key insights for travelling consciously and enjoying more

Travelling is one of life’s greatest pleasures, yet more and more of us are becoming aware that it also carries a responsibility towards the places we visit. In Spain, sustainable tourism is gaining momentum as a model that not only protects destinations but also enhances the traveller’s experience.

At Dunas Hotels & Resorts, we believe that holidays can—and should—create wellbeing in every sense: for you, for the community and for the planet. That is why sustainability is woven into our philosophy of hospitality, always delivered with the warmth and joy of the authentic Canary spirit.

What is meant by sustainable tourism?

A sustainable tourism model brings together all the actions that allow a destination to be managed responsibly. It encompasses public policies, the design of efficient accommodation, cleaner mobility solutions and activities that respect the environment.

In essence, it is a way of travelling that takes care of today… without compromising tomorrow.

The 3 pillars of sustainable tourism

To fully understand this model, it is important to consider the three fundamental pillars in which it is built:

1. Environmental sustainability

This pillar protects biodiversity, promotes efficient use of water and energy and reduces waste and emissions. It is essential for preserving the unique landscapes that we have the opportunity to enjoy.

2. Social sustainability

It supports community well-being, cultural respect and equality.  In fact, responsive tourism strengthens local identity and helps safeguard traditions that give destinations their soul.

3. Economic sustainability

This pillar ensures that tourism creates quality employment and that its benefits are distributed fairly, supporting local businesses and promoting long-term development.

When these three commitments align, tourism becomes a powerful tool for positive transformation. 

Objectives of sustainable tourism

Sustainable tourism aims to achieve clear goals that guide public institutions, hotels and travellers. These include:

• Protecting ecosystems and cultural heritage


• Encouraging responsible use of resources


• Boosting local employment and economic development


• Reducing the sector’s environmental footprint


• Promoting more human and authentic travel experiences

In destinations such as the Canary Islands, these goals become even more significant: our climate, nature and culture depend directly on conservation.

What is a sustainable tourism model?

A sustainable tourism model brings together all the actions that allow a destination to be managed responsibly. It encompasses public policies, the design of efficient accommodation, cleaner mobility solutions and activities that respect the environment.

Spain is advancing steadily towards this model, and Gran Canaria stands out as a leading example thanks to its commitment to conservation, innovation and high-quality tourism.

Types of sustainable tourism

Within the sector, there are different ways to travel sustainably, each focused on a particular type of experience:

• Ecotourism, for those who seek to connect with nature


• Rural tourism, immersing visitors in village life and local traditions


• Cultural tourism, which protects heritage and identity


• Sustainable active tourism, such as hiking or cycling


• Responsible coastal tourism, essential in island destinations like Gran Canaria

Each of these forms opens the door to more meaningful and respectful experiences.

A more responsible journey begins with small actions

Becoming a sustainable traveller is easier than it seems. Some simple actions that make a real difference include:

• Choosing hotels committed to environmental care


• Supporting local businesses


• Respecting natural spaces and marked trails


• Avoiding unnecessary plastics


• Opting for low-impact activities


• Being mindful of water and energy use in your accommodation

Every gesture counts. And when thousands of travellers adopt these habits, the positive impact multiplies.

Dunas Hotels & Resorts — eco-friendly hotels in the heart of the Atlantic

At Dunas Hotels & Resorts, we understand that holidays are a moment to relax, recharge and feel at home. Our commitment to sustainability stems from a genuine desire to protect the environment that makes Gran Canaria so unique, while offering you a warm, cheerful and welcoming stay.