In Dunas Hotels & Resorts we continue our innovation and improvement phase, which began with the renovation of the Don Gregory and Mirador Maspalomas hotels in 2017, with the premiere of a new brand image this 2018.
Since 2017, Dunas Hotels & Resorts has managed a process of transformation in which the vision, mission and the values of the company have been redefined. Our values have evolved over time, arising from a very solid base and linked to the nature of family business, but also integrating the Canarian essence that distinguishes us. Our desire to excel has made us the company we are today.
2018 will be a year of progress for Dunas Hotels & Resorts after a natural consolidation stage of the company. We have already grown and strengthen the Group: and it is time now to evolve.
This year 2018 we continue to build up our new direction with two important milestones: the renovation of Dunas Suites & Villas Resort, which will take place during the month of May and the implementation of our new brand. This change of brand was a necessary step to grow as a brand and as a company, while our hotels also evolve.
In the process of designing the new Dunas Hotels & Resorts brand, we have taken into consideration those aspects that best define us and add value and, then, we have worked to improve and modernize them. Learning from our experience, we have decided to keep our icon, the dolphin, and our turquoise colour. Two aspects that define and identify us. Although both have been updated and adjusted to new times and approach, like us.
The new Dunas Hotels & Resorts brand is now more modern, more dynamic, clean and elegant. With this new corporative image, we have built our renewed identity, generating an icon that works as the Dunas quality seal, marking a milestone in the history of a leading Group in the tourism industry.
We are launching a brand which reflects the different experiences offered by our hotels, safeguarding the standards of quality and service that describe us. At the same time, each one of the Dunas hotels is been segmented with its own unique personality to offer memorable experiences to those who visit us.
Don Gregory by Dunas is the first of our hotels presenting their new brand, under the quality seal by Dunas Hotels & Resorts. The hotel Don Gregory was completely refurbished during last summer. It launches now its own brand, consistent with the new experience that our guests enjoy when they visit us. Welcome to our eternal summer house by the sea, welcome home!