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Is it profitable for a company to pay attention to the mobile distribution and to adapt the website for mobile terminal? Its true that you can open the normal website with a Smartphone, but where will a client book on a normal website that can also be opened with a Smartphone or on a website optimized for the mobile terminal?
A mobile website is an application which reformates the information on the page for smaller mobile screens. If someone does research over a mobile search engine, the terminal will notice it directly and open the mobile version of the website.
A survey among the clients of the Dunas hotels showed that more than 50 % think that the possibility to reserve over mobile internet is very important or important. Furthermore more than 60% of all interviewees answered that the expansion of the website to a mobile version is very important or important. In addition, the survey demonstrated that especially the Spanish-speaking clients use the mobile phone for vacation purpose.
The difference between a mobile website to a normal website is that the tactile navigation needs to be facilitated due to the smaller screen. The geolocalization of Smartphones is an additional advantage of a mobile website. So one can offer the client information about his surroundings like points of interest, restaurants or shopping center before he starts the holiday but also during the holiday. Another big advantage is that clients can show their friends with the virtual Check-in in social networks like Facebook when they are in the hotel. This is a very easy instrument but it increases the prominence of the hotel a lot.
Considering all these reasons Dunas Hotels & Resorts decided to create a mobile version of their website, which will be soon online. Then you can visit our website no matter where you are and not only dream with your next holiday but also reserve it directly.